One of the interesting things about that article was the emphasis on outdoor fitness in the West Coast as a Style symbol. Truly, as an East Coast transplant to the West Coast, I see how naming your extreme outdoor sport is much cooler here than naming the latest gym class you go to! Of course, the Pacific Coast is blessed with natural beauty for residents to hike, bike, and mountain climb.
|from the Title 9 athletic wear catalog|
|Ice Climbing, from Athleta|
|Ellen Page from dailyfashionandstyle.com|